Course Description

How to write non-fiction that is both engaging AND marketable

Founder, The 8 Percent; CEO, Strategic Anarchy

Leela Cosgrove

A heavily-tattooed, 38 year old, Leela Cosgrove doesn’t look like your typical CEO of a multi-million dollar consulting company – but she’s been breaking stereotypes and destroying boxes for most of her life.Founder of The 8 Percent – a group of unique thinkers and industry trail blazers whose end goal is to make the world better through pioneering advances in business, science, the arts and literature, Leela is creative entrepreneur, publisher and entrepreneurial activist.Leela: has been named as one of Australia’s top 25 female entrepreneurs under the age of 40; spent time on Necker Island with Richard Branson; was nominated for the Veuve Clicquot “New Generation” entrepreneur award; has spoken at TEDX; and has presented on marketing, identity and The 8 Percent throughout Australia, the US and Asia.

Course curriculum

  • 1

    Module 1: Voice

    • Module 1: Voice

    • Voice

    • Character Chart

    • Module 1: Assignment
  • 2

    Module 2: Structure I

    • Module 2: Structure I

    • Structure I

    • Example Article

    • Great Opening Lines

    • Module 2: Assignment
  • 3

    Module 3: Structure II

    • Module 3: Structure II

    • Structure II

    • Points of View

    • Active vs Passive Voice

    • Class Example Article

    • Module 3: Assignment
  • 4

    Module 4: Fiction Techniques

    • Module 4: Fiction Techniques

    • Fiction Techniques

    • Showing vs Telling

    • Foreshadowing

    • Module 4: Assignment

    • Similes
  • 5

    Module 5: Editing and Publishing

    • Module 5: Editing and Publishing

    • Editing and Publishing

    • Module 5 Assignment
  • 6

    Module 6: Marketing

    • Module 6: Marketing

    • Marketing

    • Example Article

    • Module 6 Assignment
  • 7

    Module 7: Native Sites

    • Bonus: Native Sites